Can you clarify the recommendations to use as many natural ingredients as possible? Most medical journals and research has demonstrated that “natural ingredients” can be more harmful and irritating to skin than engineered products, so I’m not sure if I agree that the “more” natural ingredients the better. Just because something grows naturally doesn’t make it good (Poison ivy anyone?) and just because something is chemically engineered doesn’t make it bad. “Consumers should not necessarily assume that an ‘organic’ or ‘natural’ ingredient or product would possess greater inherent safety than another chemically identical version of the same ingredient,” Dr. Linda M. Katz, director of the Food and Drug Administration’s Office of Cosmetics and Colors (New York Times, November 1, 2007). “In fact, ‘natural’ ingredients may be harder to preserve against microbial contamination and growth than synthetic raw materials.” “…People should not interpret even the USDA Organic seal or any organic seal of approval on cosmetics as proof of health benefits or of efficacy,” said Joan Shaffer, USDA spokeswoman (Source: http://www.ams.usda.gov/nop/FactSheets/Backgrounder.html). I mean, the National Organic Program (relating to food) is a marketing program, not a safety or efficacy program. Steak may be graded prime, but that has no bearing on whether it is safe or “good” for you. Soooo, I’m not sure that any trade association really has much credibility when it comes to assuring consumers about the relative benefits or drawbacks of a product or its ingredients. I think your products would be better served backed by independent research (as in: not funded by a trade group or company that stands to benefit from a positive result) and backed by medical professionals that haven’t been compensated for their opinion. There are simply too many companies making similar claims that have repeatedly been shown to be completely unfounded when it comes to efficacy and safety. I’m certainly not saying your products are ineffective or harmful, but I think the marketing stance regarding natural and organic ingredients is somewhat unreliable since it’s not shared by the vast majority of the medical community. In addition, the packaging of products in jars well known to diminish not just efficacy, but also safety of the product. Even high-end companies do it, and it’s an utter waste, but research has shown consumers think jarred products are more effective, so they continue to circulate in the market. It suggests that the developers have less of a real concern for skin than they claim, and while I’m also not suggesting that’s occurring in your company’s case, I do think it makes any skin care advice here less reliable. Also, if you haven’t heard of her and I think someone else mentioned her here, read up on Paula Begoun, who’s written a bunch of work on cosmetic facts and myths using research from well-respected medical journals to confirm or refute claims. In fact, in [this online she specifically refutes some of your points (such as drinking more water will help dry skin; it doesn’t generally) and provides the journal citations so anyone can confirm. I don’t use her products but I have found her to be infinitely reliable as a source of accurate skin care information, and if your company is not familiar with her work I suggest it does so. And fast. She’s cited along with medical professionals everywhere from the NY Times to day time talk. In other words, her opinion is highly respected, and if your company’s products or claims about skin care don’t even marginally align with hers…it could be a huge disservice to not just your customers, but to your business.